Chinese electronics manufacturer KONKA has become the official monitor supplier for Australasian esports tournament organiser LetsPlay.Live.
The partnership comes as KONKA gaming monitors begin to hit the shelves in several retailers in New Zealand.
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The monitors will feature in an upcoming tour of the LPL studio later in 2020 while participants in its LAN finals will get the opportunity to use the monitors in their respective competitions.
Aniel Daya, National Product Manager for KONKA, commented on the partnership in a release: “We’re thrilled to be jumping into the ANZ esports space as the sport is accelerating globally. LPL is at the top of the game in the region and within New Zealand so we’re excited to see where the partnership takes us and our brand.”
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The partnership with LPL appears to be KONKA’s first foray into esports while LetsPlay.Live recently secured an expansion in its existing deal with Vodafone to cover its High School League. For those not competing, attendees at LetsPlay.Live’s off-site activations will be able to get a first-hand experience with the new monitors.
Duane Mutu, Managing Director and Co-founder of LetsPlay.Live, added: “Our hope is that by partnering with KONKA we can introduce a new, relevant audience to their brand and product, and equally that LPL esports will be elevated and supported by the team behind KONKA.”
Esports Insider says: The Oceanic region is quickly becoming a hotbed for esports activity. With that in mind, KONKA becoming the official monitor partner of LetsPlay.Live could be the catalyst for further involvement in esports within the region.
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