Team Liquid and Alienware launch Good in Gaming platform – Esports Insider

Multi-regional esports organisation Team Liquid and computer hardware company Alienware have announced ‘Good in Gaming’, a new social platform tackling ‘education, empowerment and inclusive competition’.

According to the release, the new platform focuses on four pillars — grow, learn, get equipped, and compete — with each section having its own dedicated activations.

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This includes an Alienware and Team Liquid paid internship programme, a Good in Gaming scholarship programme, and the introduction of the Alienware Tournament Series.

Team Liquid’s Alienware Tournament Series is open to gamers of all levels aged 13 and above. The series, which kicks off on June 10th with Fortnite, is open to players in North America, Europe, Brazil, Australia, and New Zealand. The first tournament has a max of 1,000 weekly competitors from each region.

As well as competing for prizes, which range from cash to equipment and apparel, participants aged 17 and over become eligible to apply for Good in Gaming’s scholarship and mentorship programmes. 

Team Liquid Chief Business Development Officer Mike Milanov, commented: “In January this year, Team Liquid and Alienware dedicated the next chapter of our partnership towards making a more inclusive and accessible esports industry. Today we are so excited to introduce our first collaborative programmes focused on creating educational opportunities, empowering our communities to succeed and fostering inclusive competitions. 

“Team Liquid is built on a long legacy in esports, and in our next two decades, we want to provide the opportunities and tools to all gamers to make legacies of their own. This is just the beginning of that mission, and we couldn’t be prouder to share it with our long-time partner Alienware.” 


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Team Liquid also announced two new content series as part of Good in Gaming. This includes a six-part video series, titled Liquid Mastery, which will look to provide fans with practical esports tips. The series will also explore esports business in an ‘educational and entertaining format’.

The second series will be a six-part mini-series that follows Liquid players and leadership as they discuss their own journeys in the sector. As part of ‘The Legacy Project’, talent will also donate Alienware hardware to a charity of choice. 

Esports Insider says: This is a great initiative by Alienware and Team Liquid. Providing greater opportunities, whether that be through employment or competitive tournaments, will always help bolster the esports sector. It’ll be interesting to see how all of these initiatives are received and how effective the content series will be when it comes to educating fans.

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