Dignitas, the North American-based esports vertical of New Meta Entertainment, has a new official beer. The esports organization says it has partnered with Voodoo Ranger, the IPA family of the New Belgium Brewing company, bringing it on as the official beer partner. While financial details of the deal were not available, this is the first partnership of its kind for Voodoo Ranger.
Together, the two will look to create new collaborative content and produce a series of fan-focused “Happy Hours,” while also connecting gaming fans and athletes at live, in-person events in the future. Additionally, Voodoo Ranger “Community Game Nights” will become a reality and will see Dignitas athletes and content creators compete in battles.
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