NBA 2K21 costs £85 yet still adds in-game ads a month after launch

2K has come under fire for incorporating ads in NBA 2K21 a month after launch, something it did with last year’s entry too.

NBA 2K21 has already been criticised for removing many features from previous entries and now it’s brought back the one thing nobody missed: in-game advertisements.

It’s only been a month since the game launched and now ads have started appearing during loading screens.

As demonstrated by Stevivor, the ads are also unskippable and need to be sat through in full until the game has finished loading.

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Naturally, this has drawn plenty of ire from players. Even at its cheapest, NBA 2K21 can cost roughly £60, with the Mamba Forever Edition having a RRP of £85, yet 2K apparently still needs extra money from adverts.

What’s worse is that 2K did the exact same thing last year with NBA 2K20, something it was heavily criticised for then too.

Recently, EA came under fire for adding ads to UFC 4 and that led to them removing them from the game.

Time will tell if 2K follows suit, especially when the game launches for PlayStation 5 and Xbox Series X, both of which are meant to have faster loading times, which would mean less room for ad space.

Maybe 2K will use the lack of ads on the next gen versions to make them seem more desirable and help push sales. Although that may be wishful thinking.

NBA 2K21 is available on PlayStation 4, Xbox One, PC, Nintendo Switch, and Stadia.

It will release for Xbox Series X/S on November 10 and PlayStation 5 on November 12.

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