The battle between the PS5 and Xbox Series X is really starting to heat up.
Microsoft recently showcased a selection of Xbox Series X titles from third-party developers, and has promised to continue posting regular updates in the run up to launch.
Sony is expected to follow suit in the coming weeks, as fans wait for a PS5 release date and price.
But there could be bad news on the pricing front, as Microsoft seemingly borrows a tactic from Sony.
If you cast your mind back to the launch of the PS4 and Xbox One, Sony gained an advantage over its competitor by announcing pricing plans after Microsoft.
During its E3 conference in 2013, Microsoft told fans that the Xbox One would launch at $499 in the US. Sony announced a $399 price tag for the PS4 a day later.
According to industry analyst Michael Pachter, Microsoft will adopt a similar strategy for the launch of the Xbox Series X.
Speaking to Geoff Keighley, Pachter predicts that Sony may be forced to charge $499 for the PS5, compared to $399 for the Xbox Series X.
Furthermore, the Wedbush Securities analyst said that Microsoft will wait for Sony to reveal its price before making the next move.
“Microsoft is being pretty smart about waiting Sony out here,” Pachter said. “From what I’ve seen, Sony is going to have to charge $500 for their PS5, and Microsoft has a big balance sheet.
“If they [Microsoft] want to cut the price by $100 – just price below [PS5] and subsidise the first 10 million [units] – they will.
“So, I think that they’re waiting to have Sony blink first and then they’ll reveal the price and the launch date. It’s going to be holidays, so very likely sometime in November.
“Very likely $400. And fans are going to get a lot for their $400.
While our bank accounts may disagree, 2020 is shaping up to be one of the best years ever for gaming fans.
Both next-gen consoles will be capable of running some pretty spectacular looking games, as evidenced by Microsoft’s recent Xbox Series X gameplay event.
Multiple genres were showcased during the event, from psychological horror to cyberpunk shooters.
It all started with a look at a first-person action game called Bright Memory Infinite, followed by games like Dirt 5, Madden NFL 21, The Medium and Scorn.
The stream ended with a look at Assassin’s Creed Valhalla, which centres around the Vikings.
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