Creating even a basic video can be a time-consuming ordeal. Most projects involve a series of creative development meetings that can stretch on for days to weeks. Pre-production, production, and post-production and delivery usually follow, with costs ranging between $75 per hour to $150 per hour.
This spurred on Bruce Pla, Eric Sanchez, and Nelson Vazquez to develop a more efficient, more affordable alternative using AI. Their five-year-old startup — Revl — provides a service that creates videos and photos optimized for popular social networks, and that automatically sends branded emails with links to web pages where customers can download and watch them.
To lay the groundwork for growth, San Francisco-based Revl today announced that it’s raised $5.2 million in series A funding led by Nimble Ventures with participation from Tuesday Capital, Silicon Valley Data Capital, and Luma Pictures. It brings the company’s total raised to over $10 million following seed rounds totaling $6 million.
“There’s a reason why [AI-crafted video] hasn’t been done before,” said CEO Sanchez, previously an infotainment product development lead at GM, a space system engineer at Honeywell, and a quality assurance tester at HP. (Coincidentally, Vazquez also served as an aerospace engineer at EMS Technologies after stints at Honeywell Aerospace, NASA, and Texas Instruments.) “Editing and delivering fully customized video souvenirs of epic experiences in real-time is computationally and programmatically very difficult. The team at Revl has leveraged the power of AI and parallel processing to build a fully automatic system that edits and delivers HD cinematic video souvenirs instantly.”
Above: The Revl Arc camera.
Revl’s eponymous Revl X platform — which has been piloted Audi, Porsche, Zip World UK, Skydive Drop Zones, two major cruise lines, and others — is tailored to the entertainment industry. (Think skydiving, ziplining, racing, and theme parks.) Users select a video package from an onboarding app and are provided a QR sticker by staff, which Revl’s proprietary 4K Arc camera scans at the beginning of each video. An attendant then docks the camera (or cameras) into a module that automatically stitches together footage and photos, complete with b-roll and animated intros and outros. Raw files are beamed to Revl’s cloud storage at no cost, and completed videos are sent to the Revl app, which can be used to customize the music and share directly to social media.
“Just like you would expect on the Splash Mountain ride but with a video instead of just a photo, for example,” added Sanchez. “Our goal is to make our technology vertical agnostic in the next 1-2 years so it can be used in almost any kind of adventure or activity.”
The Arc, speaking of, has a 12-megapixel sensor with a 150-degree field of view and a rear-integrated gimbal that keeps it level with the horizon, as well as a shock- and water-proof body that’s certified to depths of up to 33 feet. Electronic image stabilization reduces bumps and camera shake, and two rechargeable batteries provide 90 minutes of power. Plus, users who choose can remotely control the camera from up to 155 feet away using the app.
Above: The Revl app.
Revl isn’t the only startup applying AI and machine learning to video creation. Tel Aviv- and New York-based startup Wibbitz automatically converts news articles into short-form video, while Wochit analyzes text for keywords to piece together existing video content. There’s also GliaCloud, which analyzes URLs and text files for major topics and generates video scripts, which its system references to edit together clips.
But to be fair, none offer their own camera hardware — or any hardware to speak of. And that’s where Audi head of driver experience Klaus Demel sees differentiation with Revl. “Our main task is to give our customers the best experience,” he said in a statement. “They experience perfect cars, they have a great environment and with Revl X, I think it’s the best opportunity for them to see what they experienced here and also to share it with others. I think this is something that will become really big.”
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